LoadMe platform aims to transform into logistics ‘super app’
LoadMe with its award-winning (truck transport management system) continues its expansion across vital international markets. Post launching the platform in KSA last year (2020), LoadMe has successfully deployed its platform in Egypt & Sudan in Africa, Philippines in Asia and now Norway in Europe. LoadMe plans to expand its footprint across 20 more strategic countries to support achieving its revenue goal of 100 MN USD by 2024
Mr Stefan first came up with the concept of a marketplace connecting freight carriers to companies looking to have their goods transported in 2014 and the business was fully operational by 2016.
Today, LoadMe’s online marketplace has about 18,000 lorries and 6,000 companies actively using the platform, resulting in thousands of transactions each month.
Companies looking to book a lorry or pickup can enter the type of vehicle required on LoadMe’s platform and the collection and drop-off points – a process similar to how an Uber or a Careem ride is booked. Once the goods are collected, load owners can track the vehicle and receive electronic proof of delivery once their merchandise is delivered.
Digitisation has benefitted the logistics industry, with such platforms helping to reduce the number of empty trips across borders, in turn increasing efficiency, experts say.
Sebastian Stefan (R), founder of LoadME with business partner Hisham Malhas. Chris Whiteoak / The National
Although the service caught on, Mr Stefan realised that they would need to offer more options to attract major companies that had the greatest load transport requirements in the region.
“We positioned ourselves as a digital broker for land transport.”
LoadMe now has notable clients such as Procter & Gamble, Unilever and Kuehne+Nagel using its services and the platform.
LoadMe, which currently operates in the UAE and Saudi Arabia, plans to expand to four new countries to tap into booming demand for digital logistics services. It will soon set up shop in the Philippines and Egypt, as well as two other markets that Mr Stefan declined to name.
“I believe we can fix the biggest pains,” says Mr Stefan. “We can own the sector and it will be one platform for all logistics.”
He also wants LoadMe to become a “super app” for logistics, integrating all services through one platform.